Central PA Web Design and Marketing
American Computer Technology Solutions can help you create a custom website to promote your business or organization. We handle everything from the design to optimizing it for search engines and even marketing to improve rankings. Each website is custom designed and then optimized to achieve top placements on major search engines.
Learn more about our web design and marketing services in Central PA below and contact us when you are ready to get started!
Web Design
When it comes to designing a new website or revamping a current site, our team has the skills and experience needed to create a professional site. We start by consulting with you to get ideas on the look and feel you want for the site. This can include the colors or graphics you want to use, text to include, etc. Some clients have very specific requests while others have no idea where to start! We can accommodate both extremes.
Once we have some ideas together, our skilled team will create the template for the site. This is the basic look of the website that will be used for all pages. Once this is tweaked and approved by the client, we can add all the text and specific pages. We make sure to highlight the products or services that make your business stand out.
We make the website is visually appealing from the viewer perspective and user friendly on various devices (from a desktop computer to smart phone). Just as important is the backend of the site, where we ensure the information is coded correctly for search engines and easy to update.
Search Engine Optimization
Once the website is built, it’s important to make sure it’s properly optimized for search engines. This allows your website to be found by people searching for your products or services. Search engine optimization should be done by an experienced professional who understands the information search engines look for and notice. SEO industry “best practices” must be followed to ensure your site is indexed properly for top search engine organic rankings.
With SEO, we can highlight your main products or services and the locations that you serve. This allows search engines to know when your site should be shown in the results for a specific search query. We also meet quality guidelines set by top search engines, so they can see that your site is worthy of ranking. SEO is an ever-changing field, so it’s important to have professionals fully optimize your website for successful search engine marketing.
Search Engine Marketing
Search Engine Marketing is the process of actively promoting a website via online methods to achieve favorable, prominent positioning for desired keywords. It can be divided into two main categories: organic marketing and paid marketing. Organic marketing is where we focus the most since it has the best long-term results. Paid marketing can help boost your site quickly, but it only lasts while you are actively paying for ads.
Prior to marketing, the site should be fully optimized. Then marketing efforts can help improve the ranking of your website for desired key words and locations that you want to target. It helps you reach more potential customers when they are searching online. We will customize a marketing plan to fit your business and help meet your business goals.
Learn More About Web Design and Marketing
If you are interested in web design, search engine optimization and/or search engine marketing in Central PA, let us know! Fill out the form below to get started.